In this episode, Waitherero Githu, Head of East Africa Operations at Uncover, shares her journey in shaping online commerce for African consumers and building meaningful connections with customers.
We explore:
How thebar.com was launched during the COVID-19 lockdown at Diageo, helping the company pivot from offline to online and recover lost business.
Uncover’s mission to create skincare products that prioritize African women, with a focus on thoughtful formulations and consumer education.
The innovative use of WhatsApp as a sales and community-building tool, enabling seamless customer experiences in Kenya and Nigeria.
Why convenience alone is no longer enough in e-commerce and the need to focus on delivering meaningful value to customers.
How transparency and trust are reshaping skincare, with Uncover taking consumers behind the scenes of their product development process.
The dynamics of collaborating with startups—the risks, lessons learned from those that exited the market, and how these experiences have helped both Uncover and its new partners evolve, adapt, and grow.
This episode is filled with practical insights on navigating e-commerce, leveraging community-led growth, and building brands that resonate deeply with customers.
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